Rejection Sensitivity, Pricing, and Negotiating Your Worth with guest Kate Edwards (Ep 122)
Do you know you should raise your prices, or ask for more money in your career? But somehow never quite get there? You're not alone, and it's not a confidence problem you can just think your way out of.
In this episode, we're joined by Kate Edwards, founder of Eight Percent Coaching, a UK based life and ADHD coach who works with entrepreneurs and high performers on getting paid what they're actually worth. We talk about rejection sensitivity dysphoria (RSD) and how it quietly shapes pricing and negotiation decisions long before you're consciously aware of it happening.
Kate shares the story behind her own 56% pay increase, and breaks down the exact process she used to reevaluate her worth and advocate for it out loud instead of hoping someone would notice on their own. We also get into the numbers behind this: how much money the average undiagnosed adult with ADHD leaves on the table over a lifetime by avoiding negotiation, and the pay gap specifically facing women with ADHD.
Key topics covered:
Why ADHD entrepreneurs tend to undercharge, using a real example
How to set boundaries so clients and customers don't run your schedule
A step by step approach to negotiating a job offer, including what to say if the number comes back lower than expected
Why bundling services into tiered packages can make a price increase feel less like a shock to your clients
This episode is for entrepreneurs and employees alike. If you've ever known you deserved more and asked for less anyway, this conversation offers a compassionate, practical way to start closing that gap. Let's chat if you want support putting any of this into practice in your own financial life.
