Do ADHD Entrepreneurs Need a Niche? (Ep 121)
Do ADHD entrepreneurs actually need a niche? Everyone seems to have an opinion on this, and most of that advice sounds the same: pick a demographic, get specific, and market to that exact person. But if you've ever tried to force your business into a tidy demographic box and felt like something was off, you're not alone.
In this episode of the Mind + Money Podcast, Sherry and Val explore what niching actually looks like for ADHD entrepreneurs and why the traditional approach tends to miss the mark. The conversation starts in an unexpected place: a box of cleaning products from a Canadian company called Oak and Willow. What does a zero-waste, worker-owned cleaning brand have to do with finding your ideal client? More than you'd think.
Whether you're just starting out and trying to figure out who you serve, or you've been in business for years and still feel like you're casting too wide a net, this conversation will give you a different way to think about it.
Find your people by being yourself. It sounds simple. It's not always easy. But it works.
Connect with us:
Book a free call with Val (financial planner): https://calendly.com/valerie-stratford
Book a free call with Sherry (financial coach): https://app.acuityscheduling.com/schedule.php?owner=17480698&appointmentType=25737393
Val's Instagram: http://www.instagram.com/you.me.and.money
Sherry's Instagram: http://www.instagram.com/moneymindsetfc
Podcast Instagram: http://www.instagram.com/mind.money.adhd.podcast
Sherry's TikTok: https://www.tiktok.com/@moneymindsetcoaching
