ADHD Entrepreneurs: Why You're Probably Charging Way Too Little (And How to Fix It) Ep 112
When it comes to pricing, as entrepreneurs, especially if ADHD is in the mix, you may be in your head thinking things like: I love what you do, how can you justify charging real money for it? If it feels easy to you, shouldn't it cost less? ADHD entrepreneurs, especially women, fall into the undercharging trap so consistently that Sherry's most common pricing advice is simple: double it!!
Sherry and Val break down the thought patterns that keep service based business owners stuck at low prices. "I love to do it so it feels weird to charge." "It feels easy to me so how can I justify this price." And the absolute kicker: offering friends and family discounts before anyone even asks, negotiating on their behalf when they haven't questioned your pricing at all.
This episode covers the numbers you actually need to know before going full time. What do you need to bring home on the personal side? What are your business expenses? How much needs to go to taxes? How many hours of capacity do you realistically have? Once you have that clarity, ADHD entrepreneurs move fast. The challenge isn't figuring out how to earn it, it's getting out of your own way on pricing.
We also dig into price increases. If you haven't increased prices in the last 12 months, this is your sign. You can do it across the board or just for new clients. You can increase every January or every three clients or every five clients. The incremental approach builds confidence without the terrifying leap. And yes, higher prices correlate with better client results because investment level changes how people show up and prioritize the work.
Whether you're just starting out or years into your business, own your expertise. Price accordingly. You're not broken for undercharging, but you do need to fix it.
Ready to work on your business finances and pricing strategy? Book a free consultation to learn about ADHD focused financial coaching and see if we're a good fit.
