Variable Revenue Challenges: Actions for ADHD Entrepreneurs for Slow Income Months
Running a business as an entrepreneur is full of ups and downs, but financial ups and downs can be among the most challenging. They also lead to a lot of emotional ups and downs, stress, and overthinking because when revenue takes a nosedive, it’s easy to feel overwhelmed and unsure of what to do next. If you’ve got ADHD, this can feel like a double whammy because the stress can make it even harder to focus in on what steps to take. So I am happy that you are here because this article breaks down your next steps into bite-sized strategies to help you not just survive a slow period, but use it as a springboard for future growth. As a financial coach specializing in working with service-based entrepreneurs with ADHD, I have had many conversations around this topic, so you’re in good hands!
Step 1: Don’t Panic—Get Clarity
I know this is easier said than done, because if you googled something that landed you here, you are likely already in panic mode. So the first thing I want to encourage you to do is take a deep breath and look at the numbers. Avoidance might feel tempting, and the path with the least amount of stress, but trust me, clarity is your bestie here! Ask yourself:
How much money do I actually need to get through this month?
What recurring expenses can I cut or pause?
Are there outstanding invoices I can follow up on?
What revenue do I have coming in?
Step 2: Evaluate Your Expenses
This is a great time to Marie Kondo your business expenses. Look at your subscriptions, software, and any non-essential costs. If they don’t directly contribute to revenue or reduce stress, they’re worth re-evaluating. ADHD brains thrive when things are simplified, so streamlining here can feel like a win-win.
BONUS: If you cancel a subscription or other service, you might be offered to sign up at a discount when the timing is better for you.
Step 3: Focus on Revenue-Generating Activities
This might seem like a no-brainer, but we can (shocker) get distracted with busy work. When money’s tight, prioritize tasks that can bring cash now. Here are some quick ideas:
Offer a flash sale or discounted service.
Reconnect with past clients to see if they need support.
Create a smaller, affordable offer for new clients.
Upsell current clients with add-on services or packages.
Host a free virtual workshop with your target audience in mind. This will allow potential clients to get to know you and see your expertise.
Step 4: Leverage Relationships
Networking doesn’t have to feel icky. Think of it as building connections, not hard-selling. ADHDers often shine in deeper conversations, so focus on genuine interactions:
Reach out to collaborators or partners for joint ventures (a guest blog post or adding a few tips to a fellow entrepreneur’s email newsletter area few options to consider).
Ask for referrals from satisfied clients.
Attend virtual or local networking events (yes, even if it feels awkward!).
Step 5: Work on Mindset
A slow month doesn’t mean you’re failing—it’s part of the entrepreneurial journey. Keep these reminders handy:
Celebrate small wins to boost motivation.
Reframe setbacks as learning opportunities and things that get you one step closer to your next opportunity.
Focus on what you can control, like your effort and attitude.
Remember that the seeds you plant today will take time to grow.
Quick Action Steps
Audit Your Finances: Open a spreadsheet or bank app and clarify your cash flow and needs over the next 3-4 weeks. I’ve got a few free tools that can help you with this! This one includes planning for the business and personal side, while this one is focused on personal finance!
Identify 3+ Expenses to Cut: Even small changes can add up. Evaluate items to cut on the business and personal side.
Send 3 Emails Today: Follow up with past clients, leads, or collaborators. And if you have an email list, even if you haven’t sent an email in a hot minute, it’s time to dust it off and connect with your audience!
Plan a Mini Promotion or Workshop: Think of an offer you can put together quickly.
Schedule 1 Networking Call: Start building those connections.
Remember:
Periods of low revenue don’t last forever, but the steps you take now can set you up for future success. By focusing on clarity, connections, and a positive mindset, you’ll be back to thriving in no time. You’ve got this!
