The ADHD Entrepreneur’s Guide to Narrowing Your Niche to Create Business Growth

If you’re exhausted from trying to “help everyone,” this episode is going to feel like a warm hug and a wake up call rolled into one.

In this conversation, Val and I unpack how niching down actually expands your opportunities, not limits them. We get into the ADHD side of business ownership — the emotional roller coaster of client relationships, the panic around saying no, the pressure to please everyone, and the relief that comes when you finally accept that your ideal client is not defined by age, gender, or job title. They’re defined by energy, values, trust, and shared lived experience.

You’ll hear practical ways to reflect on past clients, spot patterns, identify who drains you vs who lights you up, and figure out exactly who you're here to serve. And yes, we also talk about how understanding your numbers helps you stop saying yes out of fear. If you’re ready for more aligned clients, better boundaries, and a business that feels like you, this episode is your starting point.